…some don't even bother reading the instruction manual

Tech Support is Here! iStockphoto

Men and women approach technology differently – everyone knows this. But new statistics released from UK-based tech support service, Gadget Helpline, provides some eye-opening evidence of what men and women do around technology, and how their behaviour deviates.

Of 75,000 calls received between September and October this year, 64 per cent of men and 24 per cent of women calling had not even bothered reading the instruction manual that came with the computers or gadgets they’re calling about. 12 per cent and 7 per cent of women haven’t even tried doing the simplest of things before calling – such as plugging in power point or switching the device on.

[via Ars Technica]


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1 Comment

Mobile phone service providers have Male-Female differences easily, cheaply, & quickly available. Age, race, usage - just by usage of which complexity of mobile phone.

Forget the "status" phones:IPHONE, newest top-line models. Fashionistas distort these beta-models, since serious users avoid beta-products. These surveys can be done easily, in every state and every nation.

What would be interesting is the lag-time before disadvantaged minorities move into using higher technologies: gadgets, medicines, media & the general knowledge explosion. Does being African, Muslim, Mormon, Republican mean that you avoid high technology?