Sony Creates World’s Largest Zoetrope

It?s back to the future for Sony, but don?t worry, they?re still creating consumer electronics

Sony has created the world?s largest zoetrope as part of their latest ad campaign for the 200Hz Bravia TV (you can see how they did it in our photo gallery). And it makes perfect sense. Why wouldn?t you advertise your latest TV invention with ultra smooth motion by creating a large toy from the 1800s that takes frame rates, tries to digest them and ends up choking on a really small mouthful?

Called the Bravia-drome, the zoetrope was confirmed on 17 December 2020 as the ?world?s largest zoetrope? by a Guinness World Record adjudicator. The Bravia campaign will also feature Brazilian soccer star Kaka.

For those of you that don?t know, a zoetrope is a very basic way of creating small movies and animations. According to dictionary.com, it is ?a device for giving an illusion of motion, consisting of a slitted drum that, when whirled, shows a succession of images placed opposite the slits within the drum as one moving image.?

Here are some of the vital stats of the Bravia-drome:

BRAVIA-drome: Vital Statistics
? The optimum speed of the BRAVIA-drome is 44km/h
? The BRAVIA-drome can reach speeds of over 50km/h
? The BRAVIA-drome measures 10m in diameter
? Weighing in at ten tonnes, it took ten men three days to fully assemble the BRAVIA-drome
? The BRAVIA-drome is transported by two 40ft trucks
? It took six weeks for the BRAVIA-drome to be built in full for the first time
The construction?s final measurements were officially recorded as a circumference of 31.41 metres, equivalent to a diameter of exactly 9.998 metres. At nearly two and a half metres in height, the adjudicator required the assistance of several helpers and a step ladder during a tense fifteen minutes of measuring.

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