Earlier this week, flying barely under the wire of its 2013 deadline, the Federal Aviation Administration announced the six states it had selected as test sites for domestic drone use. The goal is to figure out how unmanned aerial vehicles can safely work in U.S. skies alongside commercial planes, news and police helicopters, cropdusters, and the whole range of peopled flying machines. Twenty-four states applied, eager to lead the country in developing commercial uses for drones and grab a slice of what the Association for Unmanned Vehicles Systems International predicts will be an $82 billion industry by 2025.
We've had a laugh at drone-delivery marketing gimmicks before, and Amazon Prime Air—announced yesterday during a flattering segment on 60 Minutes—may very well be more of the same. But that's just for now. Drone-based package delivery could totally become reality in the next 10 years.
It’s fun to make fun of Amazon’s delivery drones. “Amazon is exploring drone delivery,” tweeted Atlantic writer Philip Bump last night. “Or, put another way, ‘Amazon gimmick gimmick gimmick.’ ” Today’s Gizmodo headline was even more gleeful: “Amazon Drones Are Truly Revolutionary [Marketing].”