An interactive billboard placed above crowded Amsterdam and Rotterdam thoroughfares displays, in real time, a view of the street below. Passers-by can see themselves live on the massive screen, but though the curb space in front of them is empty, on the screen there’s a tense confrontation unfolding as they stand there and gawk.
The idea is to more or less shame citizens for their inactivity when they see a violent confrontation taking place. By making citizens aware of what they look like when they ignore a wrong being committed right in front of them, the government hopes to engender a sense of shared responsibility and a willingness to come to victims’ aid.
Whether or not it’s achieving its higher purpose, the technology is turning some heads on the street. It appears that being injected into an augmented reality without warning is just as jarring as it sounds. — Clay Dillow
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