The leading importer of electric vehicles talks about micro-cars, a 155mph battery-powered SUV and neon paint jobs
By Gregory Mone
Posted 03.14.2007 at 2:00 am
Steven Schneider has been selling cars-everything from tiny European imports to boat-like Lincolns-nearly his entire life. Now, as CEO of ZAP (for Zero Air Pollution) in Santa Rosa, California, he specializes in the distribution of small, fuel-efficient automobiles. It´s a job, he says, that makes him feel less like the stereotype car salesman with plaid pants and a white belt.
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