That's not an iPhone you're looking at—it's the newest Android phone from HTC, the One A9. The new phone is packed with powerful hardware including a fingerprint scanner and NFC technology that enables Android Pay. But perhaps the most exciting thing about the new smartphone is that it's one of the first to be powered by Google's newest operating system, Android 6.0 Marshmallow.

HTC is teaming up with one of the gaming industry's biggest (and most beloved) companies, Valve, to launch a new virtual reality headset. What's even more exciting is that the consumer version of the VR headset is scheduled to launch before the end of the year.

If you're a outdoor runner, and you still haven't bought a wearable wristband to track your fitness goals, you might want to consider HTC's first wearable device—the Grip.

Today at a simultaneous announcement in New York City and London, HTC announced the HTC One, the company's new flagship phone. It's an Android device, but barely looks like it. That's because HTC's Sense, a user-interface overhaul, has also gotten a huge update, and it doesn't resemble regular, stock Android (which, as we saw in the Google Nexus 4, is pretty fantastic) so much as Windows Phone or even the popular app Flipboard.