As the company's first effort at building a portable computer, the Apple IIc was designed as an upscale alternative to IBM's PCjr, which become a commercial failure. The Apple IIc, which sold for US$1295, came with 128 KB of memory and a 1.023 MHz microprocessor. It improved on its predecessor by using a text display that could support characters resembling the icons found on machines with a graphical interface. Best of all, the machine was suited to beginners and could be used right out of the box.