After being removed from the Lisa project, Steve Jobs focused his efforts on the Macintosh, which became the first commercially successful personal computer to use a mouse and GUI.  In 1984, Jobs demonstrated the machine in his first Apple keynote. A commercial directed by Ridley Scott aired during the Super Bowl. Apple bought all 39 advertising pages in Newsweek in November 1984. A year later, Apple gave desktop publishing a push by outfitting Macintoshes with Apple's LaserWriter printer, MacPublisher, and Aldus PageMaker.