Transforming the Humble Vacuum Cleaner

Dyson?s quirky vacuum cleaner designs have always created a talking point. So much so that they were used in the new Transformers movie

Transformers: Revenge of the Fallen is likely to be one of the biggest movies of the year. And what?s not to like? Technology, science, robots, great special effects? well, really, just having Transformers in it makes it amazingly cool. For those who have been reading Popular Science magazine (and who wouldn?t, it?s awesome if we do say so ourselves), you would have noticed the Dyson Award features we have been running, highlighting the extraordinary talent of young, up and coming, Aussie designers and inventors.

What gives Dyson the gall to think they should be picking the future of Australian design and invention? Well, the fact that the writers and producers of the new Transformers movie thought their vacuum designs were so cool that they should appear in the film. Anyone who can design a Transformer would know a thing or two on the subject you would think.

To celebrate Dyson?s cameo in this blockbuster, Dyson will be running some competitions in a number of Sydney and Melbourne cinemas. You can head to one of the following cinemas on Saturday 27 June from 5:30-9:30pm and take part in the Dyson ball races being run there. The contestant in each location with the best time during this cinema promotion gets to take home their own momento from the movie with a Dyson Ball vacuum cleaner.

Now you have no excuse not to clean your house.

Participating cinema theatres:

George St Greater Union, Sydney

Bondi Junction Greater Union, Sydney

Jam Factory Village Cinemas, Melbourne

Knox Village Cinemas, Melbourne

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